QVC to Sell Cheesy Obama Trinkets at Inauguration

Shameless, Soulless and I'll bet anything made in China.

QVC is traveling to Washington to mark President-elect Barack Obama's inauguration this month — and is bringing along plenty of coins, stamps, jewelry and even a small handbag to sell.

The retail network has already sold more than 100,000 items related to Obama's election and sees the inauguration as an opportunity to reach far beyond the group of people regularly interested in political collectibles.

"Frankly, if we were not at the inauguration, we would feel like we were not doing our job," said Doug Rose, vice president of multichannel programming for the retail giant, which is available in 94 million American homes and had sales totaling $7.4 billion in 2007.

Several products are set to debut within the next few weeks. For $200, a shopper can have a coin set with each of the 44 presidents on a South Dakota quarter. A gold presidential pocket watch with Obama's image will sell for $90. A coin and stamp set commemorating Martin Luther King Day and Obama's inauguration is $20. And QVC will also sell a portfolio of newspaper front pages from inauguration day.

Some of QVC's designers are at work, too, making a simulated pearl necklace and a small handbag.