The issue over tissue in the bathroom — the really super-soft stuff — is more like the fight about the big SUVs loved by many Americans. Anti-green, according to environmentalists. Politically incorrect. Why should Americans use luxurious toilet paper made from old-growth trees when much of the world gets by with a far more basic and often recycled product?
Why should we flush redwoods, so to speak?
So Greenpeace, the Natural Resources Defense Council and other environmental groups have pushed manufacturers such as Kimberly-Clark (Cottonelle) and Procter & Gamble (Charmin) to stop using wood from virgin forests to make tissue products.
Time to roll off the big number: If each American family would buy one recycled roll just one time, it would save 400,000 trees, allegedly. The problem, though, is that each time paper is shredded during the recycling process, its fibers get shorter. The shorter the fiber, the less soft the tissue. And Americans, though indicating in surveys that they embraced green initiatives, also said they don't want to sacrifice comfort.
Greenpeace has come up with a "toilet paper guide," which looks at recycled content and the use of chlorine bleaches.
Need to know how to wipe your ass? There's an app for that.
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